CHECK
SAFE
CHECK
Shelf badges
Collection cards show Safe or Check before the shopper opens the product.
Allergy-safe shopping for every pet
One snippet on your store. Shoppers tell us about their pet, we scan every product against the allergy list, you stop getting angry refund emails. Boring problem, friendly solution.
pawpalace.com
Scanning for
Buddy · Golden Retriever
ChickenWheatDairy
⚠
Don't feed this to Buddy
Contains chicken meal and wheat gluten. We've got better picks below.
✓
Safe for Buddy
Limited-ingredient · grain-free · no chicken.
Built specifically for indie pet stores
42
Tracked pet allergens
6
Species supported
9
Catalog languages parsed
<5 min
Median install time
Live shopper demoTry it on a real catalog.
Try it on a real catalog.
No signup.
We've staged a dummy storefront with 800 SKUs. Tell our demo what your pet eats, then shop. Watch the warnings light up in real time.
Loads our demo store right here. No data leaves your browser.
Step 1
Pick a demo pet
Step 2
Browse catalog cards
Step 3
Review cart warnings
demo-store-production-839f.up.railway.app
↗Storefront surfaces
One widget, four places where purchase confidence matters.
Chompick sits inside the shopping journey, so the warning appears exactly where a shopper is deciding what to buy.
CHECK
Contains chicken meal
PDP explanation
Product pages explain the ingredient that triggered the warning.
Cart review
1 item needs review
Cart review
The cart is checked against every active pet profile before checkout.
MiloLunaPeanutActive profile
Warnings update for Milo instantly
Pet switcher
Multi-pet households can switch profiles without friction.
Founding cohort
The first stores get the hands-on version of Chompick.
Instead of fake testimonial walls, the offer is simple: we help early merchants get the widget live, clean, and useful on a real catalog, with setup help included while the founding cohort is open.
Join founding cohort$59/mo Starter
Founding partner onboarding
The first 50 stores get concierge catalog review and widget styling included on Starter.
Setup included
Catalog and styling help
Concierge catalog review and widget styling are included for founding stores.
Roadmap vote
Direct product influence
Founding stores shape placement, copy, analytics, overrides, and platform support.
Included
50 stores · $59/mo
First catalog scan reviewed with the team
Widget styling tuned before you publish
Demo preview you can share internally
Concierge setup included during founding cohort
Priority fixes for incorrect product verdicts
Direct feedback loop for the next releases
Starter is $59/mo. After the founding cohort, concierge setup becomes a paid add-on.
Why installEverything an indie pet store needs.
Everything an indie pet store needs.
Nothing it doesn't.
Scans 12,000+ products at install
We crawl your catalog, match every ingredient against 42 known pet allergens. No manual tagging, no ops headaches.
Knows what dogs ≠ what cats can eat
Species-aware checks. A salmon-friendly cat doesn't get the same warning as a salmon-allergic puppy.
Multi-pet households, on the same cart
One shopper, three pets, one cart. We flag every item against every active profile so nobody gets the wrong bowl.
Every species
We speak six species fluently.
Dogs, cats, birds, small pets, reptiles, fish — each gets their own allergen rules and ingredient mapping.
Buddy
Allergic to chicken & wheat
Luna
Skips dairy and grains
Mochi
Loves greens, hates additives
Kiwi
Insect-protein only, please
Bubbles
Strictly freshwater
Rex
Live insects ✓ no veg
How it works
5 minutes. Three steps. Zero ops.
01
Drop the snippet on your store
One <script> tag. Works on Shopify, WooCommerce, BigCommerce, custom — anything that renders HTML.
02
We learn your catalog
Chompick scans every product page in the background and flags allergens against our 42-key dictionary.
03
Shoppers shop with peace of mind
Pet profile lives on their device. Every PDP and cart item is checked instantly. No accounts, no friction.
Inside Chompick
What you actually get for $59.
The widget is just the storefront. Behind it sits a full dashboard for your team — catalog, studio, scan progress, analytics. Built for two minutes a week, not two hours.
www.chompick.com/catalog
Catalog
1,243 scannedSalmon Pâté Adult
Acana
fish
Grain-Free Lamb Kibble
Orijen
Safe
Chicken & Rice Senior
Hill's
chickenrice
Insect Protein Treats
Yora
Safe
Beef Liver Strips
Stella & Chewy
beefliver
www.chompick.com/studio
Studio
PDP card
Cart guard
Collection badges
Smart prompt
Brand color
preview · pawpalace.com
⚠
Don't feed this to Buddy
Contains chicken meal.
www.chompick.com/onboarding
Catalog scan
~3 min leftWe're tagging every food product against 42 allergen keys.
1,083 / 1,242 processed87%
Scanned
1,083
Filtered
127
Pending
159
Snippet locked — we'll unlock the install code once every product has its allergen tags. No empty badges on your shoppers.
www.chompick.com/analytics
Most-flagged allergens
last 7 daysAllergens that triggered a warning in your store.
Chicken412
Wheat287
Fish156
Dairy98
Soy64
Insight: chicken-allergic shoppers represent 33% of your warned audience this week.
Take the dashboard for a spin→
Free plan to look around — no card required.
Install
Works on what you already use.
One <script> tag, every storefront. Pick yours and follow three or four steps.
WooCommerce · 4 steps
- 1Open Theme File Editor
WP Admin → Appearance → Theme File Editor.
- 2Edit footer.php
Of your active (child) theme.
- 3Paste before </body>
End of the file, just before the closing tag.
- 4Update file
Refresh the front-end. The widget boots on every page.
Note · Prefer plugins? Drop the snippet into Insert Headers and Footers — same result.
your-store · paste before </body>
<script async
src="https://api.chompick.com/embed.js"
data-site-key="ps_live_xxxxxxxx"
></script>Same snippet for every platform · we never fork the code per CMS. Replace ps_live_xxxxxxxx with the key from your dashboard.
Async, never blocking
The script is async — your page renders before the widget even thinks about loading.
No app store, no plugin
One <script> tag. No theme app embed, no plugin install, no marketplace approval.
Removable in one click
Delete the snippet — widget gone. No leftovers, no stuck assets, no migration cleanup.
Get my install code→
Sign up to grab your unique site key — takes under a minute.
Performance
Won't touch your Lighthouse score.
We measure ourselves the same way Google measures you. If the widget moves your Core Web Vitals by even one point, we want a bug report — and a beer.
~80 KB
Gzipped widget
Loaded async, never blocks your page render.
~150 ms
Time to interactive
From script tag to first ready badge on a mid-range device.
0
Core Web Vitals impact
No layout shift, no main-thread block above the threshold.
Pricing
Starter is $59. Growth scales from there.
Public pricing starts with Starter at $59/mo. The first 50 stores get concierge setup included while the cohort is open.
Founding cohort
Join before the first 50 stores close and get concierge setup included on $59/mo Starter. After the cohort, setup becomes a paid add-on.
Free
Free
For merchants validating the shopper experience.
- 100 pet profiles
- 100 AI scans / month
- Demo preview + basic widget setup
- Chompick watermark on widget
- Community support
Recommended
Starter
$59/mo
For one store protecting live shoppers.
- 1 storefront
- 1 000 pet profiles
- 1 000 AI scans / month
- No watermark
- Core styling controls
- Email support within 1 day
Growth
$149/mo
For serious catalogs and teams.
- 10 000 pet profiles
- 10 000 AI scans / month
- CSV + feed catalog import
- Analytics + event webhook
- Advanced styling controls
- Priority support
Scale
From $399/mo
Marketplaces, agencies, franchises.
- Unlimited profiles & scans
- Multi-site and custom feeds
- Private API / data workflow
- SLA + dedicated Slack
Compare in detail.
Public plans are priced for the ongoing widget, scan, styling, analytics, and support workload. Founding cohort is a limited onboarding offer for early stores.
| Feature | Free | Starter | Growth | Scale |
|---|---|---|---|---|
| Pet profiles | 100 | 1 000 | 10 000 | Unlimited |
| AI scans / month | 100 | 1 000 | 10 000 | Unlimited |
| Chompick branding | Visible | Removed | Removed | Removed |
| Custom domain | - | - | Included | Included |
| Analytics + event webhook | - | - | Included | Included |
| Catalog import | - | - | CSV + feed | Custom feeds |
| Setup help | - | Founding cohort | Optional add-on | Included |
| Support | Community | Email within 1 day | Priority | SLA + Slack |
ROI calculator
How fast does Chompick pay for itself?
Most "didn't agree with my pet" refunds are preventable when the shopper sees the warning before they buy. Drag the sliders.
800
Roughly how many checkouts your store handles in a month.
$58
Mean order value before tax and shipping.
4.0%
Industry average for indie pet stores sits around 4%.
Assumption: 60% of those refunds are preventable when the badge appears on the product page — the rule of thumb from our beta interviews. Set it lower if you're skeptical, the math still works.
Your savings
Monthly
$1.1k
Per year
$13.4k
Chompick pays back in
2 days
You currently lose ~32 bags of food a month to "this didn't agree with my pet" refunds — about $1.9k in returned merchandise. Chompick reclaims most of it.
Start Starter at $59/mo→
Founding cohort includes concierge setup. No card required to start.
Questions
Things merchants ask before signing up.
Will it slow my store down?+
The widget is roughly 80 KB gzipped and loads async, so it never blocks your page. We measure zero impact on Largest Contentful Paint and Cumulative Layout Shift across our test catalog. If your Lighthouse score moves by even one point, we want to hear about it.
How long does the first catalog scan take?+
From 5 minutes for a small boutique (≤200 SKUs) to about an hour for a 10,000-product catalog. The dashboard shows live progress with an ETA. The widget snippet only becomes available after the scan completes — we don't ship empty badges to your shoppers.
What if the AI flags a product wrong?+
Every flagged allergen passes through three filters: a curated 42-key dictionary, a server-side classifier, and the AI's own confidence threshold. You see every result in the dashboard and can override individual products with one click. We log every override so the model improves on your catalog over time.
Does it work outside Shopify?+
Yes. One <script> tag works on WooCommerce, BigCommerce, Webflow, Wix, and custom stacks. Shopify gets a thinner Liquid wrapper for native theme integration. We do not require an app-store install on any platform.
How are new products handled after launch?+
The widget detects new products on first page-view via the JSON-LD on your product pages. It queues a scan automatically, usually finishing within a minute. You don't have to re-sync your catalog manually unless you want to.
Where does the pet profile live?+
On the shopper's device by default — no account required, no PII collected. If they choose to sign in, the profile syncs to their account so it follows them across devices. Storefront merchants never get raw profile data.
Can I disable the widget on specific pages?+
Yes. Add data-pawsome-disable to any element (or its ancestor) and the widget stays out. Useful for checkout, account pages, or marketing landing pages where the badges would be off-topic.
What if Chompick's API goes down — does my site break?+
No. The widget fails silently — if our /verdict endpoint can't be reached, the badge simply doesn't render. Your storefront keeps working as if Chompick isn't installed.
What happens when I uninstall?+
Your shopper profile data stays on their device — we never had it. Your widget stops rendering immediately when you remove the script tag. No "cancel anytime asterisk" nonsense, no retention dark patterns.